Future University In Egypt (FUE)
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Altagamoa Al Khames, Main centre of town, end of 90th Street
New Cairo
Egypt

Rasha El-Ibiary

Basic information

Name : Rasha El-Ibiary
Title: Lecturer
Google Schoolar Link
Personal Info: Rasha El-Ibiary, is a Lecturer at the Future University in Egypt since February 2016. She is specialized in Political Communication, Media and Conflicts, Public Opinion and Propaganda, and Cultural Geopolitics. Dr. El-Ibiary holds a BA in Journalism from the Journalism and Mass Communication Department, with a minor in Political Science, an MA in International Relations from the Department of Political Science, AUC. She earned her PhD in Politics with specialization in Political Communication from Newcastle University, UK, in 2006. She taught at the American University in Cairo, the German University in Cairo and also at Newcastle University, UK View More...

Education

Certificate Major University Year
PhD Politics, Political Communication School of Geography, Politics & Sociology, University of Newcastle, UK 2006
Masters Political Science, International Relations The American University In Cairo 2001
Bachelor of Arts Journalism & Mass Communication The American University In Cairo 1998

Teaching Experience

Name of Organization Position From Date To Date
Deutsche Welle Akademie, Bonn, Germany Local Coordinator in Egypt 01/01/2014 01/01/2016
Media MBA, Business Department, German University in Egypt Teaching Assistant 01/01/2013 01/01/2016
Journalism & Mass Communication Department, School of Global Affairs & Public Policy, AUC Adjunct Faculty 01/09/2009 22/05/2014
Dept of Mass Communication, Faculty of Mass Communication & Alsun, Misr International University Assistant Professor 01/09/2006 01/12/2009
School of Geography, Politics & Sociology, University of Newcastle upon Tyne, UK Teaching Assistant of Politics 01/02/2005 01/06/2005

Researches /Publications

Development Journalism, Gender Sensitivity and Sustainability in Egypt: Analyzing the Women’s Voices project - 01/0

RASHA AHMED ELFAROUK MOHAMED ELIBIARY

01/05/2020

Examining the concept of “development communication” and “development journalism” in the professional development of women journalists in Egypt, this study analyzes the Women’s Voices Project undertaken by Deutsche Welle Akademy (DWA) in Egypt to develop the professional and gender sensitive skills of young women journalists. The project has taken place through a set of intensive professional trainings, leading to the establishment of the Masr El Nas website, intended to achieve sustainability or “media viability.” Testing the role of this “media development” project in developing the interpersonal and professional skills of women journalists and in promoting “development journalism,” through Masr El Nas, the methods used include in-depth interviews with the project managers, trainers and selected trainees, and a thematic content analysis of Masr El Nas, as a case study of development journalism. Research findings indicate there is no nation-wide impact for the project, since it has operated in a tight media environment with a variety of laws strangulating media freedom, as well as media development projects. The project, as a result, failed to achieve “media viability.” Yet, it could reach many of its small-scale goals, such as developing the interpersonal and professional skills of women journalists, enhancing gender sensitive reporting, using state-ofthe-art technology, reporting on the people, and engaging local communities and attempting to develop them, as the interviews indicated. The content analysis showed that stories about marginalized women were dominant on the website, as well as stories from Upper Egypt, a blind spot for mainstream media.

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Development Journalism, Gender Sensitivity and Sustainability in Egypt: Analyzing the Women’s Voices project - 01/0

RASHA AHMED ELFAROUK MOHAMED ELIBIARY

01/05/2020

Examining the concept of “development communication” and “development journalism” in the professional development of women journalists in Egypt, this study analyzes the Women’s Voices Project undertaken by Deutsche Welle Akademy (DWA) in Egypt to develop the professional and gender sensitive skills of young women journalists. The project has taken place through a set of intensive professional trainings, leading to the establishment of the Masr El Nas website, intended to achieve sustainability or “media viability.” Testing the role of this “media development” project in developing the interpersonal and professional skills of women journalists and in promoting “development journalism,” through Masr El Nas, the methods used include in-depth interviews with the project managers, trainers and selected trainees, and a thematic content analysis of Masr El Nas, as a case study of development journalism. Research findings indicate there is no nation-wide impact for the project, since it has operated in a tight media environment with a variety of laws strangulating media freedom, as well as media development projects. The project, as a result, failed to achieve “media viability.” Yet, it could reach many of its small-scale goals, such as developing the interpersonal and professional skills of women journalists, enhancing gender sensitive reporting, using state-ofthe-art technology, reporting on the people, and engaging local communities and attempting to develop them, as the interviews indicated. The content analysis showed that stories about marginalized women were dominant on the website, as well as stories from Upper Egypt, a blind spot for mainstream media.

Download PDF
Development Journalism, Gender Sensitivity and Sustainability in Egypt: Analyzing the Women’s Voices project - 01/0

RASHA AHMED ELFAROUK MOHAMED ELIBIARY

01/05/2020

Examining the concept of “development communication” and “development journalism” in the professional development of women journalists in Egypt, this study analyzes the Women’s Voices Project undertaken by Deutsche Welle Akademy (DWA) in Egypt to develop the professional and gender sensitive skills of young women journalists. The project has taken place through a set of intensive professional trainings, leading to the establishment of the Masr El Nas website, intended to achieve sustainability or “media viability.” Testing the role of this “media development” project in developing the interpersonal and professional skills of women journalists and in promoting “development journalism,” through Masr El Nas, the methods used include in-depth interviews with the project managers, trainers and selected trainees, and a thematic content analysis of Masr El Nas, as a case study of development journalism. Research findings indicate there is no nation-wide impact for the project, since it has operated in a tight media environment with a variety of laws strangulating media freedom, as well as media development projects. The project, as a result, failed to achieve “media viability.” Yet, it could reach many of its small-scale goals, such as developing the interpersonal and professional skills of women journalists, enhancing gender sensitive reporting, using state-ofthe-art technology, reporting on the people, and engaging local communities and attempting to develop them, as the interviews indicated. The content analysis showed that stories about marginalized women were dominant on the website, as well as stories from Upper Egypt, a blind spot for mainstream media.

Download PDF
Development Journalism, Gender Sensitivity and Sustainability in Egypt: Analyzing the Women’s Voices project - 01/0

RASHA AHMED ELFAROUK MOHAMED ELIBIARY

01/05/2020

Examining the concept of “development communication” and “development journalism” in the professional development of women journalists in Egypt, this study analyzes the Women’s Voices Project undertaken by Deutsche Welle Akademy (DWA) in Egypt to develop the professional and gender sensitive skills of young women journalists. The project has taken place through a set of intensive professional trainings, leading to the establishment of the Masr El Nas website, intended to achieve sustainability or “media viability.” Testing the role of this “media development” project in developing the interpersonal and professional skills of women journalists and in promoting “development journalism,” through Masr El Nas, the methods used include in-depth interviews with the project managers, trainers and selected trainees, and a thematic content analysis of Masr El Nas, as a case study of development journalism. Research findings indicate there is no nation-wide impact for the project, since it has operated in a tight media environment with a variety of laws strangulating media freedom, as well as media development projects. The project, as a result, failed to achieve “media viability.” Yet, it could reach many of its small-scale goals, such as developing the interpersonal and professional skills of women journalists, enhancing gender sensitive reporting, using state-ofthe-art technology, reporting on the people, and engaging local communities and attempting to develop them, as the interviews indicated. The content analysis showed that stories about marginalized women were dominant on the website, as well as stories from Upper Egypt, a blind spot for mainstream media.

Download PDF
Development Journalism, Gender Sensitivity and Sustainability in Egypt: Analyzing the Women’s Voices project - 01/0

RASHA AHMED ELFAROUK MOHAMED ELIBIARY

01/05/2020

Examining the concept of “development communication” and “development journalism” in the professional development of women journalists in Egypt, this study analyzes the Women’s Voices Project undertaken by Deutsche Welle Akademy (DWA) in Egypt to develop the professional and gender sensitive skills of young women journalists. The project has taken place through a set of intensive professional trainings, leading to the establishment of the Masr El Nas website, intended to achieve sustainability or “media viability.” Testing the role of this “media development” project in developing the interpersonal and professional skills of women journalists and in promoting “development journalism,” through Masr El Nas, the methods used include in-depth interviews with the project managers, trainers and selected trainees, and a thematic content analysis of Masr El Nas, as a case study of development journalism. Research findings indicate there is no nation-wide impact for the project, since it has operated in a tight media environment with a variety of laws strangulating media freedom, as well as media development projects. The project, as a result, failed to achieve “media viability.” Yet, it could reach many of its small-scale goals, such as developing the interpersonal and professional skills of women journalists, enhancing gender sensitive reporting, using state-ofthe-art technology, reporting on the people, and engaging local communities and attempting to develop them, as the interviews indicated. The content analysis showed that stories about marginalized women were dominant on the website, as well as stories from Upper Egypt, a blind spot for mainstream media.

Download PDF
Development Journalism, Gender Sensitivity and Sustainability in Egypt: Analyzing the Women’s Voices project - 01/0

RASHA AHMED ELFAROUK MOHAMED ELIBIARY

01/05/2020

Examining the concept of “development communication” and “development journalism” in the professional development of women journalists in Egypt, this study analyzes the Women’s Voices Project undertaken by Deutsche Welle Akademy (DWA) in Egypt to develop the professional and gender sensitive skills of young women journalists. The project has taken place through a set of intensive professional trainings, leading to the establishment of the Masr El Nas website, intended to achieve sustainability or “media viability.” Testing the role of this “media development” project in developing the interpersonal and professional skills of women journalists and in promoting “development journalism,” through Masr El Nas, the methods used include in-depth interviews with the project managers, trainers and selected trainees, and a thematic content analysis of Masr El Nas, as a case study of development journalism. Research findings indicate there is no nation-wide impact for the project, since it has operated in a tight media environment with a variety of laws strangulating media freedom, as well as media development projects. The project, as a result, failed to achieve “media viability.” Yet, it could reach many of its small-scale goals, such as developing the interpersonal and professional skills of women journalists, enhancing gender sensitive reporting, using state-ofthe-art technology, reporting on the people, and engaging local communities and attempting to develop them, as the interviews indicated. The content analysis showed that stories about marginalized women were dominant on the website, as well as stories from Upper Egypt, a blind spot for mainstream media.

Download PDF
Analyzing the Communicative Strategies of Egyptian Political Influencers: Content and Discourse Analyses of Twitter Accounts” - 01/0

RASHA AHMED ELFAROUK MOHAMED ELIBIARY

01/04/2020

The advantages of social media platforms as interactive information sources raise the importance of examining how they are used by political digital opinion leaders to influence public perceptions. Twitter, especially, played a major role in Egypt’s January 25 revolution facilitating news dissemination, public discussions and debates. Analyzing the communicative strategies of two Egyptian political influencers –Ammar Ali Hassan and Ezzedine Fishere– ten years after Egypt’s political change, and the role they play in public discourse through their Twitter accounts, this research offers an overview of the current role played by Egyptian digital political influencers in influencing public opinion. Focusing on the content and discourse of their tweets for two months, October and November 2019, the digital political influencers were selected based on the number of followers divided by the amount of interactivity on their tweets, such as retweets and favorites. The unit of analysis is the tweet that received the largest amount of interactivity. Results showed that both influencers had a unidirectional opinion strategy. While Hassan’s tweets, @ammaralihassan, seemed purposeless, not yielding any clear and valuable content to the reader, Fishere, @FishereEzzedine, was more outspoken and clearer in his communicative strategy, using evidence in defending human rights in Egypt and the Arab World. The analysis indicated more fact-based tweets by Fishere, who seems to play a more significant role in his communication network, despite minimal interaction

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Libyan Journalists under Attack in Conflict Zone: The Challenges to Protect Transparency by Using Information and Communication Technology - 01/0

RASHA AHMED ELFAROUK MOHAMED ELIBIARY

01/03/2019

Violence against journalists has increased in Libya, and many journalists have fled as a result of civil wars and Islamic groups such as ISIS, the main challenge for journalists covering war and conflict between civilians and Islamic groups such as ISIS. The article places a particular focus on the Investigation on political and financial corruption, the violations against Libyan journalists, and how can we protect Libyan journalists and the source of information?. Our findings suggest that journalist needs to increase collaboration among members of the journalist community to generate and promote a solution that will ultimately provide journalists with comprehensive protection, and the governments should respect for the profession of journalism itself which is fundamental to guarantee that journalists who gather information about war and conflict are protected. Reporters must investigate about the financial and political corruption issues. Finally, it’s necessary to amend the laws of the international community to be more protection for journalists not only through organizations but we should make a cooperation of all international organizations and agencies to protect journalists from killing and torture.

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Libyan Journalists Under Attack in Conflict Zone: The Challenges to Protect Transparency by Using Information and Communication Technology - 01/0

RASHA AHMED ELFAROUK MOHAMED ELIBIARY

Miral Al Ashry and Nermine Kassem

01/03/2019

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“Affective Imagery and Collective Memory: Discursive Analysis of Iconic Images of Pain” - 01/0

RASHA AHMED ELFAROUK MOHAMED ELIBIARY

01/06/2011

▪ El-Ibiary, Rasha. 2011“Affective Imagery and Collective Memory: Discursive Analysis of Iconic Images of Pain” Summer/Fall 2011,

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“New Media, Geopolitics and Terror: Discursive Analysis of Bush and bin Laden’s Rhetoric” - 01/0

RASHA AHMED ELFAROUK MOHAMED ELIBIARY

01/02/2011

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“Questioning the Al-Jazeera Effect: Analysis of Al-Qaeda’s Media Strategy and its Relationship with Al-Jazeera” - 01/0

RASHA AHMED ELFAROUK MOHAMED ELIBIARY

01/01/2011

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Awards

Award Donor Date
Madlyn Lamont Literacy Award AUC 1997
Arabic Short Story NCEU 1996
Arabic One Act Playwriting NCEU 1994

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